CEO Doug Black buys $816,280 of SiteOne Landscape Supply, Inc. (SITE)
Doug Black, chief executive, bought $816,280 of stock after a 33.9% fall. WallStPal Score 64.
Doug Black, chief executive of SiteOne Landscape Supply, Inc., bought 8,000 shares on the open market on August 4, 2026 at an average of $102.03 a share, for a total of $816,280. The purchase was reported to the SEC on Form 4 on August 6, 2026.
It is a new position: the filing shows no shares held directly before this purchase.
The purchase came after a fall: SiteOne Landscape Supply, Inc. stock was down 33.9% over the 13 weeks before.
In the 12 months up to this filing, SiteOne Landscape Supply, Inc. insiders reported 1 open-market purchase and 0 sales.
WallStPal Score: 64 out of 100, because of a brand-new position; a large purchase; the stock had fallen 33.9% in the 13 weeks before; bought by a top executive.
What happened next: after 1 month the stock was down 3.7% (6.7 points worse than the S&P 500). Based on weekly prices from the week of the purchase.
Source: SEC Form 4 filing ↗. This story was written automatically from the filing and weekly price data. Information, not investment advice.
Examples
Big insider purchases have made news before. In January 2016, with bank stocks falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares, about $26 million of his own money, and the purchase was widely reported as a sign of confidence.
Explain it like I'm 13
Doug Black helps run SiteOne Landscape Supply, Inc.. Spending $816,280 of their own money on the company's stock is like a coach buying a big stack of tickets to their own team's games: it suggests they think the team will do well. It is not a promise, and insiders can be wrong.