Insider tradingForm 4

Viant Technology Inc. (DSP) Insider Trading

4 open-market trades reported since Aug 13, 2026: 0 purchases worth $0 and 4 sales worth $1.02M.

By insider

Insider	Role	Buys	Bought	Sells	Sold	Latest
Larry Madden	CFO	0	$0	4	$1.02M	Oct 14, 2026

DSP insider trades
Filed	Traded	Insider	Role	Type	Shares	Price ($)	Value	Holding	Filing
Oct 14	Oct 13	Larry MaddenCFO	CFO	▼ SELL10b5-1	20,711	13.14	$272K	−6.0%	Form 4 ↗
Sep 18	Sep 16	Larry MaddenCFO	CFO	▼ SELL10b5-1	17,042	12.52	$213K	−4.6%	Form 4 ↗
Sep 18	Sep 18	Larry MaddenCFO	CFO	▼ SELL10b5-1	14,602	12.10	$177K	−4.1%	Form 4 ↗
Aug 13	Aug 11	Larry MaddenCFO	CFO	▼ SELL10b5-1	27,451	13.06	$359K	−6.4%	Form 4 ↗

Source: SEC Form 4 filings, retrieved Oct 28, 2026. How we read filings