Wednesday, October 28, 2026
Data from SEC filings, checked daily
Public filings, plainly told
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StockCIK 1600033

e.l.f. Beauty, Inc. (ELF): Insider Trades and Fund Holdings

In the past 12 months, e.l.f. Beauty, Inc. insiders reported 0 open-market purchases worth $0 and 8 sales worth $9.62M; 6 of the sales were reported as made under a 10b5-1 trading plan.

0Insider buys, 12 months
$0Bought by insiders, 12 months
$9.62MSold by insiders, 12 months
1Tracked funds holding

Timeline: news and trades

Company filings (8-K), insider trades, notices of planned sales (Form 144) and fund moves in the past year, newest first.

  1. Oct 15, 2026Insider saleSVP Joshua Allen Franks sold $873,072 under a 10b5-1 plan
  2. Oct 12, 2026Insider saleSVP Joshua Allen Franks sold $920,310 under a 10b5-1 plan
  3. Oct 1, 2026Insider saleCEO Tarang Amin sold $4.9 million under a 10b5-1 plan
  4. Oct 1, 2026Planned saleTARANG AMIN (director, officer) filed notice to sell about $4.7 million around Oct 1, 2026
  5. Sep 8, 2026Insider saleSee Remarks Mandy J. Fields sold $1.7 million under a 10b5-1 plan
  6. Sep 8, 2026Insider saleSVP Joshua Allen Franks sold $22,000
  7. Sep 1, 2026Insider saleSVP Joshua Allen Franks sold $606,320 under a 10b5-1 plan
  8. Aug 19, 2026Insider saleSVP Joshua Allen Franks sold $571,800 under a 10b5-1 plan
  9. Aug 18, 2026Insider saleDirector Lauren Cooks Levitan sold $96,321
  10. Jun 30, 2026FundBridgewater Associates cut 98% in Q2 2026 (13F filed Aug 14, 2026)

Recent insider trades

Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Oct 19, 2026.

Recent ELF insider trades
FiledTradedInsiderRoleTypeSharesPrice ($)ValueHoldingFiling
Oct 19Oct 15Joshua Allen FranksSVPSVP▼ SELL10b5-17,926110.15$873K−6.2%Form 4 ↗
Oct 14Oct 12Joshua Allen FranksSVPSVP▼ SELL10b5-18,366110.01$920K−6.2%Form 4 ↗
Oct 5Oct 1Tarang AminCEOCEO▼ SELL10b5-147,000103.31$4.86M−26%Form 4 ↗
Sep 10Sep 8Mandy J. FieldsSee RemarksSee Remarks▼ SELL10b5-116,065104.52$1.68M−15%Form 4 ↗
Sep 9Sep 8Joshua Allen FranksSVPSVP▼ SELL200110.00$22K−0.1%Form 4 ↗
Sep 3Sep 1Joshua Allen FranksSVPSVP▼ SELL10b5-15,512110.00$606K−3.8%Form 4 ↗
Aug 21Aug 19Joshua Allen FranksSVPSVP▼ SELL10b5-15,718100.00$572K−3.8%Form 4 ↗
Aug 20Aug 18Lauren Cooks LevitanDirectorDirector▼ SELL1,03493.15$96K−9.0%Form 4 ↗
Source: SEC Form 4 filings, retrieved Oct 28, 2026. How we read filings

Insiders who traded in the past year

InsiderRoleBuysBoughtSellsSoldLatest
Joshua Allen FranksSVP0$05$2.99MOct 19, 2026
Tarang AminCEO0$01$4.86MOct 5, 2026
Mandy J. FieldsSee Remarks0$01$1.68MSep 10, 2026
Lauren Cooks LevitanDirector0$01$96KAug 20, 2026

Buybacks and executive pay

e.l.f. Beauty, Inc. spent $50 million buying back its own shares in 2025.

YearCEO pay reportedCEO pay "actually paid"Value of $100 invested
2025$8.83M$7.48Mn/a
2024$8.83M−$44.2Mn/a
2023$8.43M$74.2Mn/a

From the company's XBRL data filed with the SEC. "Actually paid" is the SEC's pay-versus-performance measure, which counts changes in the value of stock awards. "Value of $100 invested" is the company's cumulative shareholder return as reported, usually measured from five years earlier. See all buybacks and CEO pay across companies.

Tracked funds that report ELF

From each fund's latest 13F. Holdings are as of quarter end and are filed up to 45 days later.

FundQuarterSharesValue% of portfolioChange
Bridgewater AssociatesQ2 20263,351$248K0.00%▼ −98.3%
Source: SEC Form 13F-HR filings, retrieved Oct 28, 2026. How we read filings

Reading these numbers

Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →