Wednesday, October 28, 2026
Data from SEC filings, checked daily
Public filings, plainly told
StockCIK 1373715

ServiceNow, Inc. (NOW): Insider Trades and Fund Holdings

In the past 12 months, ServiceNow, Inc. insiders reported 0 open-market purchases worth $0 and 4 sales worth $1.94M; 2 of the sales were reported as made under a 10b5-1 trading plan.

0Insider buys, 12 months
$0Bought by insiders, 12 months
$1.94MSold by insiders, 12 months
4Tracked funds holding

Recent insider trades

Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Sep 1, 2026.

Recent NOW insider trades
FiledTradedInsiderRoleTypeSharesPrice ($)ValueHoldingFiling
Sep 1Aug 28Jacqueline P. CanneyChief People & AI Enblmt. Off.Chief People & AI Enblmt. Off.▼ SELL10b5-17,847138.00$1.08M−21%Form 4 ↗
Sep 1Aug 31Paul FippsPresidentPresident▼ SELL2,034147.87$301K−10%Form 4 ↗
Aug 31Aug 27Paul Edward ChamberlainDirectorDirector▼ SELL2,700135.50$366K−5.8%Form 4 ↗
Aug 17Aug 13Paul Edward ChamberlainDirectorDirector▼ SELL10b5-11,500125.60$188K−3.1%Form 4 ↗
Source: SEC Form 4 filings, retrieved Oct 28, 2026. How we read filings

Insiders who traded in the past year

InsiderRoleBuysBoughtSellsSoldLatest
Jacqueline P. CanneyChief People & AI Enblmt. Off.0$01$1.08MSep 1, 2026
Paul FippsPresident0$01$301KSep 1, 2026
Paul Edward ChamberlainDirector0$02$554KAug 31, 2026
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Tracked funds that report NOW

From each fund's latest 13F. Holdings are as of quarter end and are filed up to 45 days later.

FundQuarterSharesValue% of portfolioChange
Akre Capital ManagementQ2 20261,246,099$123.7M2.42%▲ +13.7%
Tiger Global ManagementQ2 2026873,485$86.7M0.36%▼ −41.8%
Bridgewater AssociatesQ2 2026635,381$63.1M0.26%▲ New
Soros Fund ManagementQ2 202648,570$4.82M0.06%▼ −68.5%
Renaissance TechnologiesQ2 20260$00.00%▼ Sold out
Source: SEC Form 13F-HR filings, retrieved Oct 28, 2026. How we read filings

Reading these numbers

Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →