StockCIK 1787117
Reformation Inc. (REF): Insider Trades and Fund Holdings
In the past 12 months, Reformation Inc. insiders reported 3 open-market purchases worth $3.06M and 2 sales worth $2.93M; 0 of the sales were reported as made under a 10b5-1 trading plan.
3Insider buys, 12 months
$3.06MBought by insiders, 12 months
$2.93MSold by insiders, 12 months
0Tracked funds holding
Recent insider trades
Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Oct 9, 2026.
| Filed | Insider | Type | Value |
|---|---|---|---|
| Oct 9 | John Joseph CoyleDirector | ▲ BUY | $3.00M |
| Oct 9 | Zipporah AllenDirector | ▲ BUY | $53K |
| Oct 9 | Brigitte KleineDirector | ▲ BUY | $3K |
| Sep 3 | Scsp Refo10% owner | ▼ SELL | $2.09M |
| Sep 3 | Yael AflaloDirector | ▼ SELL | $841K |
Source: SEC Form 4 filings, retrieved Oct 28, 2026. How we read filings
Insiders who traded in the past year
| Insider | Role | Buys | Bought | Sells | Sold |
|---|---|---|---|---|---|
| John Joseph Coyle | Director | 1 | $3.00M | 0 | $0 |
| Zipporah Allen | Director | 1 | $53K | 0 | $0 |
| Brigitte Kleine | Director | 1 | $3K | 0 | $0 |
| Scsp Refo | 10% owner | 0 | $0 | 1 | $2.09M |
| Yael Aflalo | Director | 0 | $0 | 1 | $841K |
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Reading these numbers
Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →