About this page
Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.
How to read it
- Form 4
- The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
- Buy (P) and Sell (S)
- Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
- Value
- Shares times price, as reported on the filing.
- 10b5-1
- A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
- Late filing
- A Form 4 filed more than two business days after the trade.
- Vs. S&P 500
- How the stock did after the trade minus how the overall market did in the same weeks.
A real example
In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.
Explain it like I'm 13
If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.
Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.
Apple Inc. (AAPL): Insider Trades and Fund Holdings
In the past 12 months, Apple Inc. insiders reported no open-market purchases and 16 sales worth $95.5M; 16 of the sales were reported as made under a 10b5-1 trading plan.
Timeline: news and trades
Company filings (8-K), insider trades, notices of planned sales (Form 144) and fund moves in the past year, newest first.
- Oct 20, 2026Insider saleSVP Jennifer Newstead sold $814,748 under a 10b5-1 plan
- Oct 16, 2026Insider saleCFO Kevan Parekh sold $480,316 under a 10b5-1 plan
- Oct 16, 2026Insider salePrincipal Accounting Officer Ben Borders sold $442,107 under a 10b5-1 plan
- Oct 16, 2026Planned saleKEVAN PAREKH (officer) filed notice to sell about $476,064 around Oct 16, 2026
- Oct 13, 2026Insider saleSVP Jennifer Newstead sold $827,655 under a 10b5-1 plan
- Oct 6, 2026Insider saleSVP Jennifer Newstead sold $796,492 under a 10b5-1 plan
- Oct 2, 2026Insider saleExecutive Chair Timothy D. Cook sold $63.8 million under a 10b5-1 plan
- Oct 2, 2026Insider salePresident Deirdre O'Brien sold $15.5 million under a 10b5-1 plan
- Oct 2, 2026Insider saleCEO John Ternus sold $8.5 million under a 10b5-1 plan
- Oct 2, 2026Planned saleO'BRIEN DEIRDRE (officer) filed notice to sell about $15.5 million around Oct 2, 2026
- Oct 2, 2026Planned saleJohn Ternus (officer) filed notice to sell about $8.5 million around Oct 2, 2026
- Oct 2, 2026Planned saleCOOK TIMOTHY D (officer, director) filed notice to sell about $3.3 million around Oct 2, 2026
- Sep 29, 2026Insider saleSVP Jennifer Newstead sold $806,496 under a 10b5-1 plan
- Sep 22, 2026Insider saleSVP Jennifer Newstead sold $815,804 under a 10b5-1 plan
- Sep 22, 2026Planned saleJENNIFER NEWSTEAD (officer) filed notice to sell about $10.6 million around Sep 22, 2026
- Sep 15, 2026Insider saleSVP Jennifer Newstead sold $474,813 under a 10b5-1 plan
- Sep 8, 2026Insider saleSVP Jennifer Newstead sold $456,177 under a 10b5-1 plan (7 days after: executive or director change)
- Sep 1, 2026NewsCompany reported: Executive or director change (amended)
- Sep 1, 2026Insider saleSVP Jennifer Newstead sold $456,177 under a 10b5-1 plan (0 days after: executive or director change)
- Aug 25, 2026Insider saleSVP Jennifer Newstead sold $447,457 under a 10b5-1 plan
- Aug 18, 2026Insider saleSVP Jennifer Newstead sold $442,478 under a 10b5-1 plan
- Aug 11, 2026Insider saleSVP Jennifer Newstead sold $442,852 under a 10b5-1 plan
- Jun 30, 2026FundBridgewater Associates cut 35% in Q2 2026 (13F filed Aug 14, 2026)
- Jun 30, 2026FundSoros Fund Management added 6% in Q2 2026 (13F filed Aug 14, 2026)
- Jun 30, 2026FundViking Global Investors sold out in Q2 2026 (13F filed Aug 14, 2026)
- Jun 30, 2026FundRenaissance Technologies cut 48% in Q2 2026 (13F filed Aug 13, 2026)
Recent insider trades
Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Oct 22, 2026.
| Filed | Insider | Type | Value |
|---|---|---|---|
| Oct 22 | Jennifer NewsteadSVP | ▼ SELL10b5-1 | $815K |
| Oct 19 | Kevan ParekhCFO | ▼ SELL10b5-1 | $480K |
| Oct 19 | Ben BordersPrincipal Accounting Officer | ▼ SELL10b5-1 | $442K |
| Oct 15 | Jennifer NewsteadSVP | ▼ SELL10b5-1 | $828K |
| Oct 8 | Jennifer NewsteadSVP | ▼ SELL10b5-1 | $796K |
| Oct 5 | Timothy D. CookExecutive Chair | ▼ SELL10b5-1 | $63.8M |
| Oct 5 | Deirdre O'BrienPresident | ▼ SELL10b5-1 | $15.5M |
| Oct 5 | John TernusCEO | ▼ SELL10b5-1 | $8.46M |
| Oct 1 | Jennifer NewsteadSVP | ▼ SELL10b5-1 | $806K |
| Sep 24 | Jennifer NewsteadSVP | ▼ SELL10b5-1 | $816K |
Insiders who traded in the past year
| Insider | Role | Buys | Bought | Sells | Sold |
|---|---|---|---|---|---|
| Jennifer Newstead | SVP | 0 | $0 | 11 | $6.78M |
| Kevan Parekh | CFO | 0 | $0 | 1 | $480K |
| Ben Borders | Principal Accounting Officer | 0 | $0 | 1 | $442K |
| Timothy D. Cook | Executive Chair | 0 | $0 | 1 | $63.8M |
| Deirdre O'Brien | President | 0 | $0 | 1 | $15.5M |
| John Ternus | CEO | 0 | $0 | 1 | $8.46M |
Buybacks and executive pay
Apple Inc. spent $90.7 billion buying back its own shares in 2025.
From the company's XBRL data filed with the SEC. "Actually paid" is the SEC's pay-versus-performance measure, which counts changes in the value of stock awards. "Value of $100 invested" is the company's cumulative shareholder return as reported, usually measured from five years earlier. See all buybacks and CEO pay across companies.
A All 16 insider trades reported on time. How it is graded
Tracked funds that report AAPL
From each fund's latest 13F. Holdings are as of quarter end and are filed up to 45 days later.
| Fund | Shares | Value | Change |
|---|---|---|---|
| Berkshire Hathaway | 227,917,808 | $66.0B | No change |
| Renaissance Technologies | 1,586,526 | $459.1M | ▼ −48.4% |
| Markel Group | 1,227,290 | $355.1M | No change |
| Soros Fund Management | 529,538 | $153.2M | ▲ +5.8% |
| Bridgewater Associates | 364,377 | $105.4M | ▼ −35.3% |
| Himalaya Capital | 110,600 | $32.0M | No change |
| Ruane, Cunniff & Goldfarb | 961 | $278K | No change |
| Viking Global Investors | 0 | $0 | ▼ Sold out |
Reading these numbers
Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →