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AFRM Insider Trading and Fund Holdings (Affirm Holdings, Inc.) · https://wallstpal.com/stock/afrm/ · saved 2026-10-28

About this page

Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.

How to read it

Form 4
The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
Buy (P) and Sell (S)
Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
Value
Shares times price, as reported on the filing.
10b5-1
A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
Late filing
A Form 4 filed more than two business days after the trade.
Vs. S&P 500
How the stock did after the trade minus how the overall market did in the same weeks.

A real example

In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.

Explain it like I'm 13

If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.

Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.

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Affirm Holdings, Inc. (AFRM): Insider Trades and Fund Holdings

In the past 12 months, Affirm Holdings, Inc. insiders reported no open-market purchases and 9 sales worth $23.9M; 7 of the sales were reported as made under a 10b5-1 trading plan.

0Insider buys, 12 months
$0Bought by insiders, 12 months
$23.9MSold by insiders, 12 months
1Tracked funds holding

Timeline: news and trades

Company filings (8-K), insider trades, notices of planned sales (Form 144) and fund moves in the past year, newest first.

  1. Oct 9, 2026Insider saleCFO Robert O'Hare sold $5.2 million under a 10b5-1 plan
  2. Oct 9, 2026Planned saleROBERT O'HARE (officer) filed notice to sell about $5.1 million around Oct 9, 2026
  3. Sep 14, 2026Insider saleCAO Siphelele Jiyane sold $1.9 million
  4. Sep 14, 2026Planned saleSIPHELELE JIYANE (officer) filed notice to sell about $1.9 million around Sep 14, 2026
  5. Sep 4, 2026Insider saleCAO Siphelele Jiyane sold $1.8 million (8 days after: quarterly or annual results)
  6. Sep 4, 2026Planned saleSIPHELELE JIYANE (officer) filed notice to sell about $1.8 million around Sep 4, 2026
  7. Sep 3, 2026Insider saleGeneral Counsel Katherine Adkins sold $3.1 million under a 10b5-1 plan (7 days after: quarterly or annual results)
  8. Sep 3, 2026Planned saleKATHERINE ADKINS (officer) filed notice to sell about $3.1 million around Sep 3, 2026
  9. Sep 2, 2026Insider saleCFO Robert O'Hare sold $435,682 under a 10b5-1 plan (6 days after: quarterly or annual results)
  10. Sep 2, 2026Planned saleROBERT O'HARE (officer) filed notice to sell about $411,667 around Sep 2, 2026
  11. Sep 1, 2026Insider saleGeneral Counsel Katherine Adkins sold $2.9 million under a 10b5-1 plan (5 days after: quarterly or annual results)
  12. Sep 1, 2026Insider saleCFO Robert O'Hare sold $1.1 million under a 10b5-1 plan (5 days after: quarterly or annual results)
  13. Sep 1, 2026Planned saleKATHERINE ADKINS (officer) filed notice to sell about $3.1 million around Sep 1, 2026
  14. Sep 1, 2026Planned saleROBERT O'HARE (officer) filed notice to sell about $1.2 million around Sep 1, 2026
  15. Aug 28, 2026Insider saleCOO Michael Linford sold $7.1 million under a 10b5-1 plan (1 days after: quarterly or annual results)
  16. Aug 28, 2026Planned saleMICHAEL LINFORD (officer) filed notice to sell about $6.1 million around Aug 28, 2026
  17. Aug 27, 2026NewsCompany reported: Quarterly or annual results; Executive or director change
  18. Aug 12, 2026Insider saleDirector Noel Bertram Watson sold $155,720 under a 10b5-1 plan
  19. Jun 30, 2026FundRenaissance Technologies added 1168% in Q2 2026 (13F filed Aug 13, 2026)

Recent insider trades

Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Oct 14, 2026.

Recent AFRM insider trades
FiledTradedInsiderRoleTypeSharesPrice ($)ValueHoldingFiling
Oct 14Oct 9Robert O'HareCFOCFO▼ SELL10b5-165,59180.02$5.25M−96%Form 4 ↗
Sep 16Sep 14Siphelele JiyaneCAOCAO▼ SELL26,98072.19$1.95M−13%Form 4 ↗
Sep 9Sep 4Siphelele JiyaneCAOCAO▼ SELL25,00072.41$1.81M−10%Form 4 ↗
Sep 3Sep 3Katherine AdkinsGeneral CounselGeneral Counsel▼ SELL10b5-141,66475.53$3.15M−22%Form 4 ↗
Sep 3Sep 1Katherine AdkinsGeneral CounselGeneral Counsel▼ SELL10b5-141,66470.55$2.94M−22%Form 4 ↗
Sep 3Sep 1Robert O'HareCFOCFO▼ SELL10b5-115,74571.60$1.13M−65%Form 4 ↗
Sep 3Sep 2Robert O'HareCFOCFO▼ SELL10b5-15,88674.02$436K−68%Form 4 ↗
Sep 1Aug 28Michael LinfordCOOCOO▼ SELL10b5-179,21990.01$7.13M−40%Form 4 ↗
Aug 14Aug 12Noel Bertram WatsonDirectorDirector▼ SELL10b5-12,00077.86$156K−5.5%Form 4 ↗
Source: SEC Form 4 filings, retrieved Oct 28, 2026. How we read filings

Insiders who traded in the past year

InsiderRoleBuysBoughtSellsSoldLatest
Robert O'HareCFO0$03$6.81MOct 14, 2026
Siphelele JiyaneCAO0$02$3.76MSep 16, 2026
Katherine AdkinsGeneral Counsel0$02$6.09MSep 3, 2026
Michael LinfordCOO0$01$7.13MSep 1, 2026
Noel Bertram WatsonDirector0$01$156KAug 14, 2026

Buybacks and executive pay

Affirm Holdings, Inc. spent $250 million buying back its own shares in 2025.

YearCEO pay reportedCEO pay "actually paid"Value of $100 invested
2025$538K−$1.14Mn/a
2024$520K−$1.80Mn/a
2023$410K$20.5Mn/a

From the company's XBRL data filed with the SEC. "Actually paid" is the SEC's pay-versus-performance measure, which counts changes in the value of stock awards. "Value of $100 invested" is the company's cumulative shareholder return as reported, usually measured from five years earlier. See all buybacks and CEO pay across companies.

Filing quality

A All 9 insider trades reported on time. How it is graded

Tracked funds that report AFRM

From each fund's latest 13F. Holdings are as of quarter end and are filed up to 45 days later.

FundQuarterSharesValue% of portfolioChange
Renaissance TechnologiesQ2 202674,800$6.10M0.01%▲ +1167.8%
Source: SEC Form 13F-HR filings, retrieved Oct 28, 2026. How we read filings

Reading these numbers

Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →