About this page
Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.
How to read it
- Form 4
- The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
- Buy (P) and Sell (S)
- Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
- Value
- Shares times price, as reported on the filing.
- 10b5-1
- A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
- Late filing
- A Form 4 filed more than two business days after the trade.
- Vs. S&P 500
- How the stock did after the trade minus how the overall market did in the same weeks.
A real example
In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.
Explain it like I'm 13
If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.
Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.
Salesforce, Inc. (CRM): Insider Trades and Fund Holdings
In the past 12 months, Salesforce, Inc. insiders reported 1 open-market purchase worth $999K and 1 sale worth $1.17M; 0 of the sales were reported as made under a 10b5-1 trading plan.
Timeline: news and trades
Company filings (8-K), insider trades, notices of planned sales (Form 144), Congress trades and fund moves in the past year, newest first.
- Sep 24, 2026CongressRep. Maria Elvira Salazar partial sell $1K–$15K
- Sep 18, 2026Insider buyDirector David Blair Kirk bought $999,451
- Sep 4, 2026NewsCompany reported: Executive or director change
- Sep 4, 2026Insider saleDirector Craig Conway sold $1.2 million (0 days after: executive or director change)
- Sep 4, 2026Planned saleCRAIG CONWAY (officer) filed notice to sell about $1.2 million around Sep 4, 2026
- Aug 27, 2026Planned saleSUNDEEP REDDY (officer) filed notice to sell about $1.2 million around Aug 27, 2026
- Aug 26, 2026NewsCompany reported: Quarterly or annual results
- Jun 30, 2026FundSoros Fund Management sold out in Q2 2026 (13F filed Aug 14, 2026)
- Jun 30, 2026FundRenaissance Technologies opened a position in Q2 2026 (13F filed Aug 13, 2026)
- Jun 2, 2026CongressRep. Maria Elvira Salazar buy $15K–$50K
- Apr 6, 2026CongressRep. Maria Elvira Salazar buy $15K–$50K
- Feb 26, 2026CongressRep. David J. Taylor sell $15K–$50K
- Feb 26, 2026CongressRep. David J. Taylor sell $1K–$15K
- Feb 9, 2026CongressRep. David J. Taylor buy $1K–$15K
- Feb 2, 2026CongressRep. Julia Letlow sell $1K–$15K
- Jan 29, 2026CongressRep. David J. Taylor buy $1K–$15K
- Dec 16, 2025CongressRep. Julia Letlow sell $1K–$15K
Recent insider trades
Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Sep 21, 2026.
| Filed | Insider | Type | Value | Score |
|---|---|---|---|---|
| Sep 21 | David Blair KirkDirector | ▲ BUY | $999K | 36 |
| Sep 4 | Craig ConwayDirector | ▼ SELL | $1.17M |
Insiders who traded in the past year
| Insider | Role | Buys | Bought | Sells | Sold |
|---|---|---|---|---|---|
| David Blair Kirk | Director | 1 | $999K | 0 | $0 |
| Craig Conway | Director | 0 | $0 | 1 | $1.17M |
Trades by members of Congress
Reported under the STOCK Act. Amounts are ranges from the form. All Congress trades →
| Filed | Member | Type | Amount |
|---|---|---|---|
| Oct 7 | Rep. Maria Elvira SalazarR-FL-27 | ▼ PARTIAL SELL | $1K–$15K |
| Jul 7 | Rep. Maria Elvira SalazarR-FL-27 | ▲ BUY | $15K–$50K |
| May 8 | Rep. Maria Elvira SalazarR-FL-27 | ▲ BUY | $15K–$50K |
| Mar 12 | Rep. Julia LetlowR-LA-5 | ▼ SELL | $1K–$15K |
| Mar 6 | Rep. David J. TaylorR-OH-2 | ▼ SELL | $15K–$50K |
| Mar 6 | Rep. David J. TaylorR-OH-2 | ▼ SELL | $1K–$15K |
| Feb 20 | Rep. David J. TaylorR-OH-2 | ▲ BUY | $1K–$15K |
| Feb 2 | Rep. David J. TaylorR-OH-2 | ▲ BUY | $1K–$15K |
| Jan 13 | Rep. Julia LetlowR-LA-5 | ▼ SELL | $1K–$15K |
| Jan 13 | Rep. Julia LetlowR-LA-5 | ▲ BUY | $1K–$15K |
Buybacks and executive pay
Salesforce, Inc. spent $12.6 billion buying back its own shares in 2025.
| Year | CEO pay reported | CEO pay "actually paid" | Value of $100 invested |
|---|---|---|---|
| 2025 | $49.4M | −$49.2M | n/a |
From the company's XBRL data filed with the SEC. "Actually paid" is the SEC's pay-versus-performance measure, which counts changes in the value of stock awards. "Value of $100 invested" is the company's cumulative shareholder return as reported, usually measured from five years earlier. See all buybacks and CEO pay across companies.
36 David Blair Kirk (Director), 2026-09-18. What the score means
Tracked funds that report CRM
From each fund's latest 13F. Holdings are as of quarter end and are filed up to 45 days later.
| Fund | Shares | Value | Change |
|---|---|---|---|
| ValueAct Capital | 2,994,509 | $469.1M | No change |
| Akre Capital Management | 717,799 | $112.5M | No change |
| Renaissance Technologies | 212,601 | $33.3M | ▲ New |
| Soros Fund Management | 0 | $0 | ▼ Sold out |
Reading these numbers
Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →