About this page
Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.
How to read it
- Form 4
- The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
- Buy (P) and Sell (S)
- Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
- Value
- Shares times price, as reported on the filing.
- 10b5-1
- A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
- Late filing
- A Form 4 filed more than two business days after the trade.
- Vs. S&P 500
- How the stock did after the trade minus how the overall market did in the same weeks.
A real example
In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.
Explain it like I'm 13
If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.
Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.
ETSY INC (ETSY) Insider Trading
30 open-market trades reported since Jun 17, 2026: 0 purchases worth $0 and 30 sales worth $40.3M.
By insider
| Insider | Role | Buys | Bought | Sells | Sold |
|---|---|---|---|---|---|
| Merilee Buckley | CAO | 0 | $0 | 4 | $655K |
| Melissa Reiff | Director | 0 | $0 | 3 | $678K |
| Josh Silverman | Director | 0 | $0 | 14 | $32.5M |
| Richard Edward Colburn III | Chief Product & Tech Officer | 0 | $0 | 3 | $1.24M |
| Frederick R. Wilson | Director | 0 | $0 | 3 | $4.79M |
| Charles Andrew Ballard | Director | 0 | $0 | 1 | $368K |
| Marla J. Blow | Director | 0 | $0 | 1 | $24K |
| Charles Baker | CFO | 0 | $0 | 1 | $134K |
All trades
| Filed | Insider | Type | Value | 3 mo. after |
|---|---|---|---|---|
| Oct 19 | Merilee BuckleyCAO | ▼ SELL10b5-1 | $457K | |
| Oct 19 | Melissa ReiffDirector | ▼ SELL10b5-1 | $85K | |
| Oct 15 | Josh SilvermanDirector | ▼ SELL10b5-1 | $56K | |
| Oct 15 | Josh SilvermanDirector | ▼ SELL10b5-1 | $35K | |
| Oct 9 | Josh SilvermanDirector | ▼ SELL10b5-1 | $28K | |
| Oct 7 | Richard Edward Colburn IIIChief Product & Tech Officer | ▼ SELL10b5-1 | $319K | |
| Oct 7 | Merilee BuckleyCAO | ▼ SELL10b5-1 | $100K | |
| Oct 5 | Josh SilvermanDirector | ▼ SELL10b5-1 | $151K | |
| Sep 3 | Frederick R. WilsonDirector | ▼ SELL10b5-1 | $1.64M | |
| Sep 3 | Josh SilvermanDirector | ▼ SELL10b5-1 | $957K | |
| Sep 3 | Richard Edward Colburn IIIChief Product & Tech Officer | ▼ SELL10b5-1 | $239K | |
| Sep 3 | Josh SilvermanDirector | ▼ SELL10b5-1 | $140K | |
| Aug 28 | Charles Andrew BallardDirector | ▼ SELL | $368K | |
| Aug 19 | Merilee BuckleyCAO | ▼ SELL10b5-1 | $32K | |
| Aug 19 | Marla J. BlowDirector | ▼ SELL10b5-1 | $24K | |
| Aug 12 | Richard Edward Colburn IIIChief Product & Tech Officer | ▼ SELL10b5-1 | $677K | |
| Aug 6 | Josh SilvermanDirector | ▼ SELL10b5-1 | $529K | |
| Aug 6 | Charles BakerCFO | ▼ SELL10b5-1 | $134K | |
| Aug 4 | Josh SilvermanDirector | ▼ SELL10b5-1 | $3.42M | |
| Aug 4 | Frederick R. WilsonDirector | ▼ SELL10b5-1 | $1.66M | |
| Jul 17 | Josh SilvermanDirector | ▼ SELL10b5-1 | $1.92M | |
| Jul 17 | Melissa ReiffDirector | ▼ SELL10b5-1 | $328K | |
| Jul 14 | Josh SilvermanDirector | ▼ SELL10b5-1 | $3.09M | |
| Jul 8 | Merilee BuckleyCAO | ▼ SELL10b5-1 | $66K | |
| Jul 6 | Josh SilvermanDirector | ▼ SELL10b5-1 | $6.92M | |
| Jul 6 | Frederick R. WilsonDirector | ▼ SELL10b5-1 | $1.49M | |
| Jun 25 | Josh SilvermanDirector | ▼ SELL10b5-1 | $7.69M | |
| Jun 18 | Melissa ReiffDirector | ▼ SELL10b5-1 | $266K | |
| Jun 17 | Josh SilvermanDirector | ▼ SELL10b5-1 | $3.88M | |
| Jun 17 | Josh SilvermanDirector | ▼ SELL10b5-1 | $3.63M |