About this page
Insider trades reported on SEC Form 4: when the people who run a company buy or sell its shares with their own money.
How to read it
- Form 4
- The form a company insider (officer, director or owner of more than 10%) must file with the SEC within two business days of buying or selling the company's shares.
- Buy (P) and Sell (S)
- Open-market purchases and sales. Gifts, option exercises and automatic tax withholding are left out because they say little about what the insider thinks.
- Value
- Shares times price, as reported on the filing.
- 10b5-1
- A trade made under a plan set up in advance. Planned sales are common and usually say less than an unplanned purchase.
- Late filing
- A Form 4 filed more than two business days after the trade.
- Vs. S&P 500
- How the stock did after the trade minus how the overall market did in the same weeks.
A real example
In January 2016, when bank stocks were falling, JPMorgan Chase CEO Jamie Dimon bought 500,000 JPMorgan shares with his own money, worth about $26 million. His Form 4 made the purchase public within days, and investors read it as a strong sign of confidence.
Explain it like I'm 13
If the coach of a team bets his own allowance that his team will win, that tells you something. A Form 4 is the note a company boss must hand in whenever he buys or sells his own company's shares, so everyone can see it.
Data from public SEC filings and congressional reports. Information, not investment advice. Check every number against the filing linked on the page.
Goosehead Insurance, Inc. (GSHD): Insider Trades and Fund Holdings
In the past 12 months, Goosehead Insurance, Inc. insiders reported 5 open-market purchases worth $18.5M and 13 sales worth $20.1M; 0 of the sales were reported as made under a 10b5-1 trading plan.
Timeline: news and trades
Company filings (8-K), insider trades, notices of planned sales (Form 144), Congress trades and fund moves in the past year, newest first.
- Sep 22, 2026Insider buy10% owner Durable Capital Partners LP bought $7.1 million
- Aug 20, 2026Insider sale10% owner Adrienne Kebodeaux sold $490,000
- Aug 20, 2026Insider sale10% owner Serena Jones sold $1.4 million
- Aug 20, 2026Planned saleAdrienne Kebodeaux (affiliate) filed notice to sell about $136,780 around Aug 20, 2026
- Aug 19, 2026Insider sale10% owner Serena Jones sold $660,172
- Aug 13, 2026Insider sale10% owner Serena Jones sold $16,876
- Aug 4, 2026Insider saleMember of 10% owner group Mark & Robyn Jones Descendants Trust 2014 sold $1.5 million
- Aug 3, 2026Insider saleMember of 10% owner group Mark & Robyn Jones Descendants Trust 2014 sold $6.5 million
- Jul 31, 2026Insider buy10% owner Durable Capital Partners LP bought $2.2 million
- Jul 31, 2026Insider buyDirector Peter R. Lane bought $101,024
- Jul 30, 2026Insider saleMember of 10% owner group Mark & Robyn Jones Descendants Trust 2014 sold $166,927
- Jul 29, 2026Insider saleMember of 10% owner group Mark & Robyn Jones Descendants Trust 2014 sold $8.7 million
- Jul 28, 2026Insider sale10% owner Adrienne Kebodeaux sold $326,000
- Jul 28, 2026Insider sale10% owner Chick & The Bear Irrevocable Trust sold $325,150
- Jul 27, 2026Insider buy10% owner Durable Capital Partners LP bought $2.5 million
- Jul 24, 2026Insider buy10% owner Durable Capital Partners LP bought $6.6 million
Recent insider trades
Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Sep 24, 2026.
| Filed | Insider | Type | Value | Score |
|---|---|---|---|---|
| Sep 24 | Durable Capital Partners LP10% owner | ▲ BUY | $7.10M | 29 |
| Aug 24 | Adrienne Kebodeaux10% owner | ▼ SELL | $490K | |
| Aug 21 | Serena Jones10% owner | ▼ SELL | $695K | |
| Aug 21 | Serena Jones10% owner | ▼ SELL | $695K | |
| Aug 21 | Serena Jones10% owner | ▼ SELL | $330K | |
| Aug 21 | Serena Jones10% owner | ▼ SELL | $330K | |
| Aug 17 | Serena Jones10% owner | ▼ SELL | $8K | |
| Aug 17 | Serena Jones10% owner | ▼ SELL | $8K | |
| Aug 5 | Mark & Robyn Jones Descendants Trust 2014Member of 10% owner group | ▼ SELL | $6.53M | |
| Aug 5 | Mark & Robyn Jones Descendants Trust 2014Member of 10% owner group | ▼ SELL | $1.50M |
Insiders who traded in the past year
| Insider | Role | Buys | Bought | Sells | Sold |
|---|---|---|---|---|---|
| Durable Capital Partners LP | 10% owner | 4 | $18.4M | 0 | $0 |
| Adrienne Kebodeaux | 10% owner | 0 | $0 | 2 | $816K |
| Serena Jones | 10% owner | 0 | $0 | 6 | $2.07M |
| Mark & Robyn Jones Descendants Trust 2014 | Member of 10% owner group | 0 | $0 | 4 | $16.9M |
| Peter R. Lane | Director | 1 | $101K | 0 | $0 |
| Chick & The Bear Irrevocable Trust | 10% owner | 0 | $0 | 1 | $325K |
Buybacks and executive pay
Goosehead Insurance, Inc. spent $81.7 million buying back its own shares in 2025.
From the company's XBRL data filed with the SEC. "Actually paid" is the SEC's pay-versus-performance measure, which counts changes in the value of stock awards. "Value of $100 invested" is the company's cumulative shareholder return as reported, usually measured from five years earlier. See all buybacks and CEO pay across companies.
46 Peter R. Lane (Director), 2026-07-31. What the score means
A All 18 insider trades reported on time. How it is graded
Tracked funds that report GSHD
From each fund's latest 13F. Holdings are as of quarter end and are filed up to 45 days later.
| Fund | Shares | Value | Change |
|---|---|---|---|
| Akre Capital Management | 443,385 | $21.5M | No change |
Reading these numbers
Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →