StockCIK 1818383

MediaAlpha, Inc. (MAX): Insider Trades and Fund Holdings

In the past 12 months, MediaAlpha, Inc. insiders reported 0 open-market purchases worth $0 and 56 sales worth $4.21M; 56 of the sales were reported as made under a 10b5-1 trading plan.

0Insider buys, 12 months

$0Bought by insiders, 12 months

$4.21MSold by insiders, 12 months

1Tracked funds holding

Recent insider trades

Open-market purchases (code P) and sales (code S) from Form 4. Grants, option exercises and gifts are not shown. Latest filing: Oct 21, 2026.

Recent MAX insider trades
Filed	Traded	Insider	Role	Type	Shares	Price ($)	Value	Holding	Filing
Oct 21	Oct 19	Keith CramerChief Revenue Officer	Chief Revenue Officer	▼ SELL10b5-1	12,000	11.39	$137K	−4.8%	Form 4 ↗
Oct 21	Oct 20	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	7,273	11.72	$85K	−0.9%	Form 4 ↗
Oct 21	Oct 21	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	7,273	11.63	$85K	−0.9%	Form 4 ↗
Oct 21	Oct 19	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	7,273	11.39	$83K	−0.9%	Form 4 ↗
Oct 21	Oct 21	Eugene NonkoDirector	Director	▼ SELL10b5-1	1,940	11.63	$23K	−0.2%	Form 4 ↗
Oct 21	Oct 20	Eugene NonkoDirector	Director	▼ SELL10b5-1	1,940	11.62	$23K	−0.2%	Form 4 ↗
Oct 21	Oct 19	Eugene NonkoDirector	Director	▼ SELL10b5-1	1,940	11.39	$22K	−0.2%	Form 4 ↗
Oct 19	Oct 16	Kuanling Amy YehCTO	CTO	▼ SELL10b5-1	3,000	11.77	$35K	−0.5%	Form 4 ↗
Oct 14	Oct 14	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	6,667	10.37	$69K	−0.8%	Form 4 ↗
Oct 14	Oct 12	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	6,667	10.15	$68K	−0.8%	Form 4 ↗

Source: SEC Form 4 filings, retrieved Oct 28, 2026. How we read filings

All 56 MAX insider trades →

Insiders who traded in the past year

Insider	Role	Bought	Sells	Sold	Latest
Keith Cramer	Chief Revenue Officer	$0	3	$452K	Oct 21, 2026
Eugene Nonko	Director	$0	46	$2.64M	Oct 21, 2026
Kuanling Amy Yeh	CTO	$0	4	$262K	Oct 19, 2026
Steven Yi	See Remarks	$0	3	$858K	Oct 9, 2026

Tracked funds that report MAX

From each fund's latest 13F. Holdings are as of quarter end and are filed up to 45 days later.

Fund	Quarter	Shares	Value	% of portfolio	Change
Renaissance Technologies	Q2 2026	574,407	$7.22M	0.01%	▼ −20.1%

Source: SEC Form 13F-HR filings, retrieved Oct 28, 2026. How we read filings

Reading these numbers

Insiders sell for many reasons: taxes, diversification, a house. Purchases with their own money are rarer and are usually read as more informative. A Form 4 is due within two business days of the trade. How to read a Form 4 →