Insider tradingForm 4

MediaAlpha, Inc. (MAX) Insider Trading

56 open-market trades reported since Aug 17, 2026: 0 purchases worth $0 and 56 sales worth $4.21M.

By insider

Insider	Role	Bought	Sells	Sold	Latest
Keith Cramer	Chief Revenue Officer	$0	3	$452K	Oct 21, 2026
Eugene Nonko	Director	$0	46	$2.64M	Oct 21, 2026
Kuanling Amy Yeh	CTO	$0	4	$262K	Oct 19, 2026
Steven Yi	See Remarks	$0	3	$858K	Oct 9, 2026

All trades

MAX insider trades
Filed	Traded	Insider	Role	Type	Shares	Price ($)	Value	Holding	Filing
Oct 21	Oct 19	Keith CramerChief Revenue Officer	Chief Revenue Officer	▼ SELL10b5-1	12,000	11.39	$137K	−4.8%	Form 4 ↗
Oct 21	Oct 20	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	7,273	11.72	$85K	−0.9%	Form 4 ↗
Oct 21	Oct 21	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	7,273	11.63	$85K	−0.9%	Form 4 ↗
Oct 21	Oct 19	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	7,273	11.39	$83K	−0.9%	Form 4 ↗
Oct 21	Oct 21	Eugene NonkoDirector	Director	▼ SELL10b5-1	1,940	11.63	$23K	−0.2%	Form 4 ↗
Oct 21	Oct 20	Eugene NonkoDirector	Director	▼ SELL10b5-1	1,940	11.62	$23K	−0.2%	Form 4 ↗
Oct 21	Oct 19	Eugene NonkoDirector	Director	▼ SELL10b5-1	1,940	11.39	$22K	−0.2%	Form 4 ↗
Oct 19	Oct 16	Kuanling Amy YehCTO	CTO	▼ SELL10b5-1	3,000	11.77	$35K	−0.5%	Form 4 ↗
Oct 14	Oct 14	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	6,667	10.37	$69K	−0.8%	Form 4 ↗
Oct 14	Oct 12	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	6,667	10.15	$68K	−0.8%	Form 4 ↗
Oct 14	Oct 13	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	6,667	10.11	$67K	−0.8%	Form 4 ↗
Oct 14	Oct 14	Eugene NonkoDirector	Director	▼ SELL10b5-1	1,067	10.41	$11K	−0.1%	Form 4 ↗
Oct 14	Oct 12	Eugene NonkoDirector	Director	▼ SELL10b5-1	1,067	10.14	$11K	−0.1%	Form 4 ↗
Oct 14	Oct 13	Eugene NonkoDirector	Director	▼ SELL10b5-1	1,067	10.12	$11K	−0.1%	Form 4 ↗
Oct 9	Oct 8	Steven YiSee Remarks	See Remarks	▼ SELL10b5-1	24,000	10.04	$241K	−1.0%	Form 4 ↗
Oct 9	Oct 9	Steven YiSee Remarks	See Remarks	▼ SELL10b5-1	2,033	11.01	$22K	−0.1%	Form 4 ↗
Sep 25	Sep 25	Kuanling Amy YehCTO	CTO	▼ SELL10b5-1	3,000	9.40	$28K	−0.5%	Form 4 ↗
Sep 23	Sep 22	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	6,667	10.78	$72K	−0.8%	Form 4 ↗
Sep 23	Sep 21	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	6,667	10.53	$70K	−0.8%	Form 4 ↗
Sep 23	Sep 22	Eugene NonkoDirector	Director	▼ SELL10b5-1	1,067	10.79	$12K	−0.1%	Form 4 ↗
Sep 23	Sep 21	Eugene NonkoDirector	Director	▼ SELL10b5-1	1,067	10.54	$11K	−0.1%	Form 4 ↗
Sep 16	Sep 15	Keith CramerChief Revenue Officer	Chief Revenue Officer	▼ SELL10b5-1	13,000	11.49	$149K	−4.9%	Form 4 ↗
Sep 16	Sep 14	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	7,778	11.96	$93K	−0.9%	Form 4 ↗
Sep 16	Sep 15	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	7,273	11.49	$84K	−0.8%	Form 4 ↗
Sep 16	Sep 16	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	7,273	11.24	$82K	−0.8%	Form 4 ↗
Sep 16	Sep 14	Eugene NonkoDirector	Director	▼ SELL10b5-1	2,667	12.03	$32K	−0.3%	Form 4 ↗
Sep 16	Sep 15	Eugene NonkoDirector	Director	▼ SELL10b5-1	1,940	11.48	$22K	−0.2%	Form 4 ↗
Sep 16	Sep 16	Eugene NonkoDirector	Director	▼ SELL10b5-1	1,940	11.25	$22K	−0.2%	Form 4 ↗
Sep 10	Sep 8	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	7,273	11.70	$85K	−0.8%	Form 4 ↗
Sep 10	Sep 10	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	7,273	11.62	$85K	−0.8%	Form 4 ↗
Sep 10	Sep 9	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	7,273	11.41	$83K	−0.8%	Form 4 ↗
Sep 10	Sep 8	Eugene NonkoDirector	Director	▼ SELL10b5-1	1,940	11.70	$23K	−0.2%	Form 4 ↗
Sep 10	Sep 9	Eugene NonkoDirector	Director	▼ SELL10b5-1	1,940	11.65	$23K	−0.2%	Form 4 ↗
Sep 10	Sep 10	Eugene NonkoDirector	Director	▼ SELL10b5-1	1,940	11.52	$22K	−0.2%	Form 4 ↗
Sep 9	Sep 4	Kuanling Amy YehCTO	CTO	▼ SELL10b5-1	3,000	12.00	$36K	−0.5%	Form 4 ↗
Sep 2	Sep 1	Steven YiSee Remarks	See Remarks	▼ SELL10b5-1	48,000	12.38	$594K	−2.0%	Form 4 ↗
Sep 2	Aug 31	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	7,778	12.61	$98K	−0.8%	Form 4 ↗
Sep 2	Sep 1	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	7,778	12.39	$96K	−0.8%	Form 4 ↗
Sep 2	Sep 2	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	7,778	12.25	$95K	−0.8%	Form 4 ↗
Sep 2	Aug 31	Eugene NonkoDirector	Director	▼ SELL10b5-1	2,667	12.59	$34K	−0.3%	Form 4 ↗
Sep 2	Sep 1	Eugene NonkoDirector	Director	▼ SELL10b5-1	2,667	12.45	$33K	−0.3%	Form 4 ↗
Sep 2	Sep 2	Eugene NonkoDirector	Director	▼ SELL10b5-1	2,667	12.22	$33K	−0.3%	Form 4 ↗
Aug 26	Aug 24	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	8,205	12.99	$107K	−0.9%	Form 4 ↗
Aug 26	Aug 25	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	8,205	12.87	$106K	−0.9%	Form 4 ↗
Aug 26	Aug 26	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	7,778	12.55	$98K	−0.8%	Form 4 ↗
Aug 26	Aug 24	Eugene NonkoDirector	Director	▼ SELL10b5-1	3,282	12.99	$43K	−0.4%	Form 4 ↗
Aug 26	Aug 25	Eugene NonkoDirector	Director	▼ SELL10b5-1	3,282	12.89	$42K	−0.4%	Form 4 ↗
Aug 26	Aug 26	Eugene NonkoDirector	Director	▼ SELL10b5-1	2,667	12.56	$33K	−0.3%	Form 4 ↗
Aug 19	Aug 19	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	8,205	13.23	$109K	−0.8%	Form 4 ↗
Aug 19	Aug 18	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	8,205	12.88	$106K	−0.8%	Form 4 ↗
Aug 19	Aug 17	Eugene NonkoDirector	Director (ind.)	▼ SELL10b5-1	8,205	12.78	$105K	−0.8%	Form 4 ↗
Aug 19	Aug 19	Eugene NonkoDirector	Director	▼ SELL10b5-1	3,282	13.20	$43K	−0.4%	Form 4 ↗
Aug 19	Aug 18	Eugene NonkoDirector	Director	▼ SELL10b5-1	3,282	12.90	$42K	−0.4%	Form 4 ↗
Aug 19	Aug 17	Eugene NonkoDirector	Director	▼ SELL10b5-1	3,282	12.82	$42K	−0.4%	Form 4 ↗
Aug 17	Aug 17	Keith CramerChief Revenue Officer	Chief Revenue Officer	▼ SELL10b5-1	13,000	12.76	$166K	−4.7%	Form 4 ↗
Aug 17	Aug 14	Kuanling Amy YehCTO	CTO	▼ SELL10b5-1	12,000	13.55	$163K	−2.2%	Form 4 ↗

Source: SEC Form 4 filings, retrieved Oct 28, 2026. How we read filings